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Press and Communications Manager

School Food Matters
The Bridge, 7b Parkshot TW9 2RD

Posted: 27/08/2020

Deadline: 22/09/2020

Compensation: £35,000 FTE equating to £14,000 for 0.4 FTE

Paid Part-time Permanent

Job description

About School Food Matters

School Food Matters (SFM) exists to teach children about food and to improve children’s access to healthy, sustainable food during their time at school. We provide fully funded food education programmes to schools.  Our experience delivering these programmes informs and strengthens our campaigns, bringing the voices of children, parents and teachers to government policy.

We are enjoying a period of rapid growth and want to share our stories with a wider audience. Our new strategy describes five priorities for 2020-2025; the first is to grow our profile to improve our charity’s ability to influence government policy.

Job Purpose

  • To help make SFM the destination for media as the voice for food in schools
  • To create and implement a communications and social media strategy for School Food Matters
  • To increase media coverage for our work across all platforms (press, TV/Radio, digital)
  • To increase engagement on social media by 100%
  • To track media activity and produce quarterly reports for trustees

Key Tasks include

  • Building relationships with journalists and developing a strong network of media contacts
  • Writing and issuing press releases and comments
  • Writing editorial and blog content as needed
  • Generating responses to news stories to be sent to relevant media sources, posted on our website and shared on social media
  • Maintaining up-to-date and accurate records of media contacts
  • Coordinating any video production or visual content across all SFM’s projects
  • Maintaining the ethos of the charity and positively promoting our work at all times
  • The Press and Communications Manager will also undertake any other tasks relevant to the affairs of SFM that may arise from time to time.  Therefore, being flexible and approaching the job with an open and positive mindset is essential!

Person Specification


  • Exceptional oral and written communication skills in fluent spoken and written English, with strong attention to detail and the ability to translate complex data and policies into accessible language and engaging stories and communication materials
  • Experience of getting media coverage and established contacts with media outlets/journalists/bloggers
  • Knowledge of issues around school food, children’s health and food education
  • Ability to work independently, with high levels of self-motivation
  • Good project management, time management and organisational skills and the ability to work under pressure and to meet deadlines
  • Energy, enthusiasm, creativity and tenacity


  • Experience of working within a network or coalition of campaigning organisations
  • Digital campaigning and social networking skills

Application information

Once you have thoroughly read this job description and had a careful look at our website, please send your CV and a short covering letter (maximum one side of A4) telling us:

  • how you heard about this job
  • why you want to work for us
  • what makes you suitable for this role

Applications must be submitted electronically to by midnight on Tuesday 22 September 2020. Interviews will be held at our offices at The Bridge, 7b Parkshot, London TW9 2RD on Thursday 1 October 2020.

Please mention Roots to Work when applying for these jobs

About School Food Matters

School Food Matters is a small charity based in London. Our mission is to ensure that every child enjoys fresh sustainable food at school and understands where their food comes from. To achieve this we listen to and involve parents, children and schools. We work together to improve school meals and support food education through cooking, growing and visits to farms. Over the past ten years, our food education programmes have reached tens of thousands of children across the UK.