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Campaigns Communications Coordinator

Landworkers' Alliance
Remote

Posted: 07/04/2021

Deadline: 02/05/2021

Compensation: £17,472 gross annual salary (£29,120 pro rata)

Paid Part-time Flexible hours Remote working


Job description

The Landworkers’ Alliance are recruiting a Campaigns Communications Coordinator. For this exciting and engaging role, we are seeking a confident and skilled communicator who understands the complex issues and dynamics surrounding food, farming and land-use in the UK and internationally in order to research, write, develop and deliver communications that highlight and promote the campaigns work the LWA are undertaking. 

The role will involve coordinating, developing and delivering strategic communications aimed at our members and the wider public through multiple modes of communication that include, but are not limited to, newsletters, social media platforms, and the Landworkers’ Alliance website as well as press work through alternative, agricultural and mainstream media outlets. This role requires a detailed knowledge of the politics and practice of food, farming and land-use in the UK, including the key players and central issues in food sovereignty and agroecology, an understanding of diverse communications strategies and an ability to communicate sensitive issues to a wide range of stakeholders. 

Specific responsibilities and outputs of this role will be:

● Design, implement and evaluate dynamic and engaging strategies for communicating the campaigns work of the LWA.

● Produce blogs, articles, press releases and social media clips on food, farming and land-use topics connected to the current political issues.

● Keep up to date with emerging food, farming and land-use issues (nationally and internationally), working with the Campaigns Team to respond quickly with an LWA position.

● Maintain and develop LWA’s political tone and messaging, with input from members of the Coordinating Group and collaboration with other staff.

● Create calls to action for people to act and get involved in different campaigns using online tools.

● Produce creative social media content on campaigns topics that will be engaged with and shared by members and public audiences.

● Coordinate press work (both regional and national) on campaigns topics, including creating and sending press releases, pitching stories and responding to press enquiries (eg organising interviews with spokespersons).

● Keep the ‘Campaigns’ section of the LWA website up to date with information and resources.

● Support LWA actions and stunts with newsletters, social media and press work.

● Share campaigns updates through newsletters and other channels with the aim of communicating the work of the LWA, increasing participation and supporting member engagement.

● Coordinate staff and member blogs on campaigns issues.

● Working effectively and in collaboration as part of a dynamic and fast working team.

See the full job description and person specification here

Application information

Please send (max) 1½ pages written response or (max) five minutes audio / video answering the following questions:

1. What skills and experiences do you think qualify you for this role? (½ page)

2. Which part of this role do you think you would find the most challenging? (½ page)

3. What do you think is the most important issue facing food, farming and land-use at the moment and how can the LWA best respond? (½ page)

Please also attach examples of the following work you have written (ideally on a food, farming or land-use issue):

1. Press release

2. Blog (no more than 500 words)

3. Social media posts (up to three posts, across Instagram, Facebook or Twitter)

We would like to see an example of at least two of these formats. Please send examples of all three if you can.

Please also attach a short CV (max two pages), this can be written, or an audio or video file, and the contact details of two people we can approach for references.

Please send your application to admin@landworkersalliance.org.uk with ‘Campaigns Communications Coordinator’ in the subject heading.

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About Landworkers' Alliance

We are a union of farmers, growers, foresters and land-based workers with a mission to improve the livelihoods of our members and create a better food and land-use system for everyone. We work for a future where producers can work with dignity to earn a decent living and everyone can access local, healthy and affordable food, fuel and fibre – a food and land-use system based on agroecology and food sovereignty that furthers social and environmental justice.