Are you thinking about setting up a microbakery, or already on the journey and want to reflect on and refine your business?
Better Food Traders and the Real Bread Campaign invite you to a gain insights on how to create a financially secure microbakery, from 1-3pm on Monday 30 June 2025.
Tickets are £20 (plus £2.38 Eventbrite fee)
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What
Over the course of this two-hour, online workshop, Ian Waterland will share with you the realities of starting and running a financially secure microbakery, and how to build your enterprise in a way that aligns with your personal motivations.
You’ll spend time clarifying what drives you and inspires you, and then develop your understanding of how to decide an ethos and mission statement for your business. Ian will introduce you to a set of key financial strategies to apply to your microbakery, including product pricing, time management, production planning, marketing and competition analysis.
This session will cover:
- Understanding your individual motivations for starting / running a microbakery.
- Creating an ethos or mission statement - understanding why, how and who you are running it for.
- Understanding a key set of strategies for developing and delivering a financially robust micro bakery business.
- Developing knowledge of different approaches to product pricing, time management and production planning, marketing and competition analysis.
Who
The workshop is led by Ian Waterland, a former microbakery owner, past Real Bread Campaign ambassador and once Managing Director of The School of Artisan Food, the UK’s only not-for-profit artisan food school. In 2014, Ian gained an Advanced Diploma in Artisan Baking, with distinction, from The School. While establishing and running his own successful microbakery for eight years, Ian taught other budding microbakers, sharing his experiences to help them avoid some of the pitfalls he experienced.
See also
- Knead to Know...more microbakery handbook
- Bakery support
- Microbakery 101 (webinar recording)
- Not all Real Bread is White (webinar recording)
