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Our goal is to connect good people with good food. We advertise sustainable food jobs and training opportunities to help jobseekers and employers find each other.

Roots to Work is a project of Sustain: the alliance for better food and farming.

Copywriter

Natoora
Bermondsey, London

Posted: 9 Jul 2024

Deadline: 22 Aug 2024

Compensation: Dependent on experience

Paid Full-time Permanent

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Job description

ABOUT NATOORA

Natoora started close to 20 years ago with a very simple, yet powerful goal to find incredible flavour in fresh produce. Today, our dedication to this mission has grown into an impactful network of over 500 independent growers spanning nine sourcing hubs across three continents. Our mission is clear: to fix the food system at scale by reinstating flavour, nutrition and transparency, all while safeguarding the health of our soils.

Experts in sourcing flavour-first, seasonal fruits and vegetables, we work with hundreds of kitchens and some of the most exciting and influential chefs in London, New York, Miami, Copenhagen, Paris, and Melbourne. However, our commitment to creating a better food system also extends beyond professional kitchens to a strong community of home consumers across the US and the UK. From chefs, to home cooks to schoolchildren, we want to empower everyone to make better food choices and become informed drivers of change.

Our goal is to create a more meaningful and responsible food system that preserves seed varieties, growing techniques and traditions that are threatened by modern industrial farming and supermarket culture.

ABOUT THE JOB

As a member of our growing brand team, you will create compelling content for our digital newsletters and other promotional materials. With a passion for food, farming, and hospitality, you will play a vocal role in our social media and web content team, helping to raise awareness and build a grassroots movement to shape the future of food for the better.

You will be centrally involved in developing the brand strategy from a content perspective. Setting objectives for each quarter with the aim of raising awareness for our food system revolution will be a key part of your role. Ideally, you’ll be as analytical as you are creative - developing and testing new approaches to ensure our mission is heard will be crucial to your success.

You will manage the editorial calendar, adapt centrally developed assets for the local audience, and create relevant regional campaigns. Additionally, you will create and manage all content for our app, social media, and digital newsletters. While remaining true to the brand, you will tailor content to reflect the local culture and resonate with our customers.

ABOUT YOU

Minimum 2/3 years of content management experience or a strong copywriting portfolio demonstrating sensitivity to tone.

Superb writing skills in English: Ability to craft posts and reports that captivate and connect with our community of chefs and clients. Your writing should be clear, engaging, and not overly promotional. You should be confident in conducting interviews, identifying the best angles for writing them up and adapting them to suit the specific type of piece required.

Understanding of the hospitality industry and the ability to confidently address time-pressed chefs and home consumers.

Experience running a busy content calendar across multiple channels.

Previous experience running a busy content calendar that spans multiple channels. While you must be a rigorous planner, flexibility will be essential in order to make the most of sudden seasonal shifts.

Independent: Capable of working autonomously with minimal supervision, while being communicative and collaborative with colleagues.

You should be motivated to expand our social media presence and promote our brand effectively. Join us and help grow Natoora’s social media accounts while fostering strong community connections.

PERKS

  • Daily lunch made with the same seasonal produce we supply to chefs
  • Natoora produce at a significant discount
  • Your birthday off (once you've hit the 6 month mark)
  • Kitchen stocked from our own growers and producers - including Estate Dairy milk and butter, jam from England Preserves as well as coffee from our Spa Terminus neighbours Monmouth

Our vision for a better food system is built on real human relationships and a diversity of experience, perspective and ideas. We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Application information

Email stuart.matthews@natoora.com with your CV, two examples of food-related writing and a brief explanation of why you want to join the team.

Please mention Roots to Work when applying for these jobs

About Natoora

We are a fast-growing company with a clear mission: to revolutionise the food system. With hubs in London, Paris, Milan, Barcelona, New York and Los Angeles - as well as our own regenerative farm in Cornwall - we’re creating access to consciously-produced and grown food at a scale unparalleled by anyone else in the industry. Since 2004, we have been building a unique supply chain that connects chefs and home cooks alike to an ever-growing community of independent growers, farmers and producers.

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