Find your place in the field of good food

Our goal is to connect good people with good food. We advertise sustainable food jobs and training opportunities to help jobseekers and employers find each other.

Roots to Work is a project of Sustain: the alliance for better food and farming.

Job description

Communications & Marketing Lead  *Full Job Description and Person Specification can be found by following this link*

• Location: Remote within the UK (occasional travel required)
• Hours: 4.5 days / 33.75 hours per week (flexible, with occasional weekends)
• Salary: £19.71/hour, 7.5 hours a day, 33.75 hours a week £38,434.5 annually pro rata - £34,591 actual gross NB: WWOOF UK has a flat payment structure, with all workers paid at the same rate
• Post duration: this is a permanent post and a key role for WWOOF UK, so we are looking for someone who can commit to the role and to the organisation for the long term (5 years or more).
• Probationary period: 6 months, with 3 review points
• Right to work in the UK: You must have the right to work within the UK already as we do not sponsor work VISAs. Closing date: 9am, Monday 10th November 2025

Help us grow the movement for sustainable living

WWOOF UK connects our members with organic farmers, growers, and smallholders to share skills, culture, and community through hands-on experience. We’re part of a worldwide network helping people learn about sustainable farming and reconnect with the land.

We’re looking for a creative, strategic, and hands-on Communications & Marketing Lead to tell the stories that inspire people to get involved - whether as hosts, WWOOFers, or supporters.

This is a role where your creativity directly contributes to positive change: you’ll help more people discover WWOOF, champion our members’ stories, and strengthen our visibility and impact.

About the role

You’ll lead on all aspects of WWOOF UK’s communications and marketing, from developing strategy to creating content that shines. You’ll manage our social media, produce videos and newsletters, plan campaigns, and represent WWOOF UK at events - working closely with a small, purpose-driven team.

Key areas of focus include:

• Developing and delivering a communications and marketing strategy aligned with WWOOF UK’s mission.
• Creating engaging digital content (social media, blogs, videos, newsletters, web).
• Managing and growing WWOOF UK’s online presence.
• Building relationships with members, media, and partner organisations.
• Representing WWOOF UK at events and helping bring our community stories to life.

About you

We’re looking for someone who is:

• Experienced in communications, marketing, and digital media.
• Skilled at creating engaging content across social media and digital platforms.
• Confident using tools such as Google Analytics, Google Ads, and social scheduling software.
• An excellent storyteller and communicator - creative, inclusive, and authentic.
• Organised, proactive, and happy working independently as part of a remote team.
• Passionate about sustainability, organic farming, and community building.

Experience in the non-profit or membership sector, or knowledge of sustainable agriculture, would be a bonus.

What we offer

• Flexible working and a supportive, values-driven environment.
• The chance to use your creativity to support real-world impact in sustainability and education.
• A friendly, collaborative team that believes in working with purpose.

Application information

How to apply

Please send your CV, a short cover letter (1 page maximum) explaining your suitability for the role, and examples of previous communications or marketing work to recruitment@wwoof.org.uk by 9am on Monday 10th November 2025.

Recruitment will take place in two stages:

1. A short creative task for selected candidates.
2. Zoom interviews with shortlisted applicants in the first two weeks of December.

Join us and help share the stories that grow a more sustainable world.

Please mention Roots to Work when applying for these jobs