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Roots to Work is a project of Sustain: the alliance for better food and farming.

Sales Manager: National Accounts

Natoora
Discovery Business Park, Unit 8, St James's Rd, London SE16 4RA

Posted: 30 Jan 2026

Deadline: 12 Mar 2026

Compensation: £60,000-65,000

Paid Full-time Permanent

Job description

ABOUT NATOORA

Natoora started close to 20 years ago with a very simple, yet powerful goal to find incredible flavour in fresh produce. Today, our dedication to this mission has grown into an impactful network of over 500 independent growers spanning nine sourcing hubs across three continents. Our mission is clear: to fix the food system at scale by reinstating flavour, nutrition and transparency, all while safeguarding the health of our soils.

On the way, we have been named a Sunday Times Fast Track 100 Company, appeared on the Financial Times’ list of Europe’s fastest-growing companies, and proudly received a GQ Food & Drinks Sustainability Award.

ABOUT THE JOB

Natoora is looking for an experienced B2C Sales Professional who will be responsible for business and growth strategies across our key retail accounts in the UK. 

As a pivotal member of our Commercial Team, you will utilise your experience of packaged grocery sales to develop our offering into new markets, whilst building strategies to grow existing accounts.

You will run a small team responsible for the day-to-day management of our core B2C accounts including Ocado, Waitrose, Whole Foods and Zapp. 

You will have a strong background and several years’ experience in packaged grocery sales to National Accounts, with a proactive approach to business growth and a strategic mindset. 

Responsibilities

• Identify and develop strategies for ambitious and sustainable growth, with both new business and existing accounts.

• Lead negotiations with key stakeholders to establish impactful business plans and agreements.

• Build and manage strong relationships with key stakeholders and retail partners

• Analyse performance to identify opportunities and refine sales strategies

• Collaborate with other departments to ensure high customer satisfaction and performance, ensuring KPIs are set and met

• Define and manage the roadmap for these sales channels and coordinate across departments

• Be the main point of contact for internal and external stakeholders, including C-level management

• Line manage a team of 4-5

About you

• Experience in a similar role with demonstrable new business acumen

• Experience in executing joint business plans and achieving ambitious and measurable goals

• Proactive, a keen problem solver who remains calm under pressure

• Able to communicate and work across departments

• Excellent, professional verbal and written communication and interpersonal skills

• Able to interpret financial and sales data and results

• Experience in trend analysis and market research to identify emerging opportunities and market shifts

• Strong organisational and project management skills, with the ability to manage multiple accounts and priorities simultaneously.

Application information

Email your CV to katherine@natoora.com and tell us why you want to join the team.

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