Find your place in the field of good food

Our goal is to connect good people with good food. We advertise sustainable food jobs and training opportunities to help jobseekers and employers find each other.

Roots to Work is a project of Sustain: the alliance for better food and farming.

Job description

We are looking for a Communications and Digital Campaigns Coordinator/Lead to work with Feeding Liverpool’s Food Alliance partners and staff team to increase the reach and collective impact of our work through communications, digital campaigns and storytelling.

The role will enable the food alliance in Liverpool to embrace and promote the voices and perspectives of Liverpool’s communities and partners - an essential step in creating a more equitable food system for everybody in the city.

We are open to hearing from candidates with diverse experiences about their ideas detailing how they would take this work forward.

This is an exciting time to join our organisation. We have a creative and dynamic staff team, a strong trustee board and a fantastically committed group of partners and member organisations. Furthermore, Liverpool’s Food Alliance is about to launch phase two of the city’s Good Food Plan, setting out our vision for the future of the partnership and the city. Liverpool is full of inspirational people who are active in building a city where everybody has access to good food.

Our work is led by their voices; therefore it is essential that the successful candidate is able to work collaboratively within our city-wide partnership. It is equally important that the post-holder is able to develop relationships within national networks, seeking inspiration and guidance from other parts of the country, to support Feeding Liverpool’s role in leading the Good Food Plan, and to act as a conduit for resources and inform work in Liverpool.

We have developed a detailed job description and person specification, which outlines the character and competencies needed for the role. We would refer potential candidates to our website for stories, reports and strategies that outline our approach.

The Communications and Digital Campaigns Coordinator/Lead will need to be hands-on and active within our communities. Feeding Liverpool aims to work flexibly with employees, and there will be the opportunity to work from home. However, given the nature of the role it is important that you will be able to commute to the office in Liverpool City Centre, and meetings across the city, on a regular basis.

Main Purpose of the Role

• To increase the reach, visibility and influence of Feeding Liverpool and the Good Food Plan, through strategic communications and integrated digital campaigns that engage key audiences and stakeholders.
• To ensure values-led storytelling across all channels, translating activity and impact into clear narratives that strengthen understanding, support and action.
• To drive engagement and demonstrate impact, using data, insights and partner collaboration to mobilise communities and evidence progress against shared goals.

Key Responsibilities

General Responsibilities

• Lead and deliver Feeding Liverpool’s communications and digital engagement to amplify the Good Food Plan, demonstrate impact, share resources, and strengthen collaboration.

• Work with partners across the Liverpool Food Alliance to amplify their activity, messaging and contributions to achieving shared goals.
• Develop and deliver communications strategies and campaign plans that are aligned with the Good Food Plan.
• Manage and develop Feeding Liverpool's digital presence through the effective use of content management systems, search engine optimisation (SEO) and digital communications best practice.
• Support the promotion of Feeding Liverpool’s programme of events, including pre- and post-event communications and engagement.
• To support the fundraising efforts of the organisation.

Copywriting and Content Creation

• Lead the creation of clear, engaging and accessible written content for a range of audiences and platforms.
• Create digital assets and marketing materials for social media, websites, reports, presentations and campaigns.
• Produce content including (but not limited to): case studies, reports, newsletters, website content, social media content, quotes, speeches, and campaign materials.
• Lead the creation of high-quality visual content, including photography, videography and short-form video content, to support Feeding Liverpool's communications, campaigns and events.
• Plan, film, edit and publish engaging multimedia content across digital channels, ensuring content is accessible, inclusive and aligned with organisational brand guidelines.

Media and PR

• Develop and maintain positive relationships with local, regional and sector media
• Identify opportunities to generate media coverage and proactively place stories
• Produce press releases, media briefings and other content for external publication
• Support the management of effective and timely communications
• Ensure consistent messaging across media and public-facing communications

Website

• Lead the development, maintenance and ongoing improvement of Feeding Liverpool’s website and the Good Food Plan digital presence
• Create and curate website content, working with team members and partners as required
• Regularly update key resources, including online maps, directories and information pages

Digital Campaigns

• Create and deliver digital campaigns that build narrative around key issues, initiatives and policy interventions to support the development of a fairer, healthier local food system.
• Utilise Feeding Liverpool’s digital platforms to build and maintain momentum on campaign issues through supporter mobilisation.

• Gather stories and insights from communities and partners across the network to inform communications.
• Identify and respond to political, social and media developments through timely, engaging communications and campaigns.

Monitoring and Analysis

• Monitor, analyse and report on website and social media performance, using insights to inform content planning and audience engagement strategies.
• Gather and analyse data that contributes to the monitoring of specific projects, initiatives and commissioned work.
• Lead the development of Feeding Liverpool’s annual impact report and individual project reports that demonstrate progress against the Good Food Plan.

Application information

To view full information about the role, including Job Description and Person Specification, visit our Vacancies Page: Vacancies - Feeding Liverpool

Submit a short cover letter & C.V. to gentian@feedingliverpool.org

Closing Date: Monday 31st August, 11:59pm.

Please mention Roots to Work when applying for these jobs