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Communications Coordinator

Real Farming Trust

Posted: 28/08/2020

Deadline: 21/09/2020

Compensation: £26,000 pro rata (2 days per week equates to £10,400 pa) plus pension

Paid Part-time Fixed term / contract Remote working

Job description


The Real Farming Trust (RFT) works to rethink food and farming from first principles; to build and support a new generation of farmers, food producers and sellers; and to establish “Enlightened Agriculture” - farming that provides good food for everyone forever, without cruelty or injustice and without adversely affecting other people and the biosphere - as the global norm. It does this through four main programmes:

  • The Oxford Real Farming Conference
  • Funding Enlightened Agriculture
  • The College for Real Farming and Food Culture
  • The APPG on Agroecology for Sustainable Food and Farming

RFT’s communications to date have been developed on a programme by programme basis and little has been done to promote the work of the organisation as a whole or draw our work together. In 2020 we will be developing a communications strategy that helps us to:

  • demonstrate the success of our work
  • ensure people understand what we do
  • engage effectively with stakeholders.

We are currently updating our websites to build one website for the ORFC and another one for the RFT, which will be act as a hub for all our other work.   At present, our social media tends to be programme-based and we are not as active as we could be.  While we want our programmes to stand alone, we would also like to develop a communications strategy which brings some cohesion to our work and works towards our mission and goals as an organisation.

As part of this strategy we need to be clearer about what we mean by ‘real farming’ and our guiding principles of agroecology, food sovereignty and economic democracy. There is a lot of activity in the field of sustainable food and farming, and many different words are used to describe it including regenerative, restorative, nature friendly, agroecological, sustainable. We want to improve the clarity of our communications to ensure that the concept of real farming is clearly understood.

The Role

We are looking for an experienced part-time communications coordinator who would be responsible for helping to develop and implement our communications strategy, including communication around the ORFC and associated events and other RFT programmes, but also the management of RFT’s wider communications, press, social media and websites.

Specific duties are as follows:

  • To support the Event Manager and Senior Management Team with the development and delivery of a communications strategy and plan and act as the first point of contact for communications, monitoring and reporting progress and making sure the right members of the team are kept up to date and in the loop.
  • To ensure that our work is promoted effectively through media relations, social media, marketing communications, events and our website(s).
  • To support the ORFC team with event promotion and communications and to develop stories around our work, particularly in the lead up to the ORFC and other events, and pitch these to targeted press.
  • To support other programme specific communications, including promoting the Loans for Enlightened Agriculture Programme and our new project, the College for Real Farming and Food Culture.
  • To ensure that webpages across the organisation are kept relevant and up to date.
  • To work closely with members of the team to create copy and choose images for communications materials, the websites, newsletters and social media, targeted at our key audiences and making sure they are produced to a high standard.
  • To develop quarterly communications reports for the Senior Management Team and develop and implement regular ways of evaluating the success of the Real Farming Trust’s communications, including, where relevant, surveys and other feedback.
  • To act as the first contact point for external designers, photographers, printers and other communications-focused suppliers.
  • To develop our press contacts, including developing media contact lists, responding to media enquiries and drafting and distributing media releases, briefings and statements, coordinating articles and building contact and relationships with the media.
  • To take charge of our social media - regularly getting material from the team, devising messages and campaigns and putting the right images together.
  • To work with the team to build and maintain a bank of case studies and personal stories and gather material for blog posts.
  • To ensure that communications are built on firm foundations by checking that all relevant legal and best practice procedures are in place, e.g. data protection.

This role requires the following skills


  • A minimum of 2 years’ experience of working in communications either in a corporate or not-for-profit environment.
  • First class written and verbal communications skills, with the ability to distil complex issues into simple and impactful messages.
  • Comfortable and confident with social media, including Facebook, Twitter and Instagram
  • Confident in delivering all aspects of media relations.
  • Skilled and confident relationship builder who enjoys building, maintaining and sustaining contacts.
  • Extremely well organised and self-motivated.
  • Proven understanding and experience of the project management involved in producing marketing materials – from initial planning to meeting delivery deadlines.
  • Technical knowledge and experience of using content management systems and managing and updating websites, taking photographs and making simple and short videos for digital channels.
  • Able to write good briefings and press releases and have good contacts with press


  • Knowledge or experience of food and farming particularly in agroecological practices/localised community-based food systems
  • Experience in pitching to targeted journalists and media platforms.

Other information

The post holder will report to the Senior Management Team. The RFT does not have an office, so the post holder will be expected to work from home with their own computer. Regular meetings via video conferencing will be required so the successful candidate must have excellent internet connectivity. Travel to Oxford and other locations will be required throughout the year and during RFT events once it is safe and practical to do so.

Equal Opportunities

All of the Real Farming Trust’s work is guided by the principles of agroecology, food sovereignty and economic democracy. Diversity and equality are fundamental to these principles. Our aim is to enable and encourage as wide a range of individuals, groups and networks as possible to be involved with our work.

We are an equal opportunities employer and we are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.

About Us

The Real Farming Trust’s mission is to “support farming and food production projects that are economically sound, democratic, socially just, humane to animals, and promote the long-term protection of the biosphere”. In practice this means supporting projects that adopt agroecological methods of farming; seek to localise supply chains; increase employment and engagement from local communities, revive local economies, protect and enhance the environment and bring about social impact on the local communities that they serve. 

We are probably best known for running the Oxford Real Farming Conference. This is a key yearly event for the alternative food sector and regularly attracts over 1,000 delegates. This year, for the first time, the conference is going global, bringing together partners and people from around the world via a mammoth video conference. We also run support and mentoring programmes for agroecological food and farming businesses through our FEA Network and were instrumental in setting up, and continue to run the secretariat for, the All-Party Parliamentary Group (APPG) on Agroecology which aims to introduce agroecological thinking into mainstream politics. We are currently developing plans for the College for Real Farming, intended to provide the intellectual underpinning of the much-needed Agrarian Renaissance.

Application information

Please send a CV and covering letter addressing the person specifications set out in the job description above to

The closing date for applications is 5pm on 21st September 2020. Interviews will take place via video conference on one of the following dates: 23rd, 29th or 30th September 2020. Unfortunately, we are not able to respond to those who are unsuccessful in getting an interview. Successful applications will be notified by 22nd September.

Please mention Roots to Work when applying for these jobs

About Real Farming Trust

Food and farming charity (ORFC, LEAP, APPG)